THE MARINA SIMONE STORY
Hi,I'm Marina.
How a repossessed car, $628, and a refusal to stay small built an 8-figure brand. 💋
If you've landed here, you're probably curious about who's really behind the lipstick, the heels, and the no-nonsense business advice.
So let me tell you the real story not the highlight reel.
Because the polished version? It doesn't help you. The truth does.
THE MARINA SIMONE STORY
Hi,I'm Marina.
How a repossessed car, $628, and a refusal to stay small built an 8-figure brand. 💋
If you've landed here, you're probably curious about who's really behind the lipstick, the heels, and the no-nonsense business advice.
So let me tell you the real story not the highlight reel.
Because the polished version? It doesn't help you. The truth does.
It Started With A Women In Pink Fluffy Heels
My mom went into labor wearing pink fluffy high heels.
That's not a metaphor. That's a fact. She was a single mother who refused to dim herself down for the world heels on, head up, doing what she had to do and that image has lived in me my whole life.
Long before I knew the word "brand," my mom taught me that how you show up IS the message. She didn't have money. She didn't have a master plan. But she had presence. And I was paying attention.
I've always been a brand builder. I just didn't have the word for it yet.
Back when I was younger, before I ever sold a thing online, I ran around the club scene with a group of girls. We called ourselves the Beastin' Betties.
It wasn't a business. It was a vibe. But here's the thing people KNEW when the Beastin' Betties were going to be at a club. They knew it would be a moment. They knew it would be fun. They knew it would be an experience worth showing up for.
We had a name. A reputation. A signal.
Looking back now, I realize I'd been building brands my entire life. I just didn't know that's what it was called. I always understood instinctively that people don't show up for stuff. They show up for an experience. They show up because of how it makes them feel. They show up for energy, for personality, for the room they want to be in.
That instinct never left me. Every business I've ever built has been an extension of that same understanding. 👠
Then my car got repossessed while I was at work.
Let me set the scene.
It's 2012. I walk out of work and my car is gone. Not stolen, repossessed. From the parking lot. In front of God and co-workers and everybody.
I was mortified.
I needed $500 to get it out of the impound and I didn't have it. I didn't have anyone to call. I didn't have a backup plan. I had the kind of rock-bottom moment that either breaks you or wakes you up.
It woke me up. That was the day I decided I would never be in a position where someone else's decision could humiliate me like that again. So I went looking for a way out. And that's how I found network marketing.
My first check was $628. Then I didn't make a dollar for three years.
Let me say that again, because the internet doesn't want you to hear it.
First check: $628. Felt like a miracle.
After that? Three years of crickets.
Three years of trying. Three years of working a system that worked for other people but wasn't working for me. And I had to sit with the question every entrepreneur eventually has to sit with: WHY?
Here's what I figured out. Network marketing wasn't broken. The advice wasn't wrong. I just didn't have what the people winning had:
A network.
That was the lesson that built my entire career: your net worth is your network. And if you don't have a network, you'd better learn how to build one fast or you're going to spin your wheels until you quit.
So I stopped waiting for people to come to me. I opened Facebook, looked at my 300 friends, and decided I was going to use social media to build relationships with strangers. Not pitch them. BUILD with them. 💅🏼
Within 90 days I was a 6-figure earner. Then I never looked back.
From 300 Facebook friends to consistent $10K months in 90 days. From a parking lot in 2012 to becoming a top-12 income earner in a family-owned company where I was the FIRST to build my business online the only person in that entire company being brand-forward on social media. I became the sought-after social media trainer for the whole team because nobody else was doing what I was doing.
From there I went on to become a top earner at Modere for SEVEN years and I had the foresight to leave right before the company shut down, because by then I knew how to read the signals.
Today, I'm the top earner with the top team in Frequense. I helped launch the company before there was even a back office. We had 30,000 people on product in 90 days. That's not luck. That's twelve years of mastering the actual skill underneath the industry.
The receipts:
• Over 100 million views across my social media platforms
• Over $100 million in network marketing sales
• Top income earner across multiple companies over a decade
• Moms and Heels® — the 8-figure branding company built on top of all of it
But here's what nobody tells you about success: the higher you climb, the more dangerous it gets to trust the wrong people with your brand. And that's exactly what happened next. 💸
I don't build sales. I build movements.
Here's the difference between me and most people in this space:
I'm not interested in transactions. I'm interested in MOMENTS, the kind people line up for, talk about, screenshot, share, and remember years later.
The Five Day Drop is one example. It's a 5-day lifestyle reset nutritional support, a meal plan, a daily guide and it pulled in over 200,000 participants in 6 months. That's not because the product is the world's best meal plan. It's because the product is a CONTAINER for a movement. A reason to gather. A reason to start. A reason to belong.
Moms and Heels® works the same way. It isn't a logo. It isn't a slogan. It's a room, a community where women feel seen, sharpened, and surrounded by other women playing at their level. That's what people are actually buying when they buy into anything I build. They're buying the room.
That's the muscle I've been training my whole life from the Beastin' Betties in the club to 30,000 people on product in 90 days. Same instinct. Bigger room. 💎
The rooms I've stood in.
Along the way, I've had the honor of speaking on and sharing stages with some of the most respected leaders, builders, and operators in network marketing, business, and personal development people whose work has shaped entire industries:
Eric Worre & Marina Worre. Grant Cardone. Patrick Bet-David. Natasha Graziano. Ray Higdon & Jessica Higdon. Sarah Robbins. Justin Prince. John Melton. Tanya Aliza. Bob Heilig. Stormy Wellington. Frazer Brookes. Kimberly Olson. Robert Dean. Barb Pitcock & Dave Pitcock.
I share that not as a list, but as context: the rooms I've been in shaped me. And I'm intentional now about the rooms I create for other women. Because proximity is everything. The room you're in is the ceiling you're going to hit or break.
I lost $4 million. Yes, you read that right. Four. Million. Dollars.
Not because I wasn't working hard. Not because I didn't have talent. Not because I wasn't smart enough or hungry enough or willing enough.
I lost it because I trusted the wrong people with my brand.
Branding agencies who delivered pretty Canva slides and called it strategy. Coaches who taught me to chase trends instead of build authority. Marketers who handed me logos and color palettes when what I needed was a real foundation. A real signal. A real reason people would trust me with their money.
I bought the costume. I didn't have a brand.
And that distinction cost me everything the money, the time, the version of my business I should've been building five years sooner.
The rebuild that changed everything.
After the loss, I had a choice. I could disappear, blame the industry, and tell myself a quiet story about how the game was rigged.
Or I could rebuild. Louder. Smarter. And on my own terms this time.
I chose rebuild. Obviously.
I went back to the drawing board and asked myself the questions nobody in the branding world had ever bothered to ask me:
Who am I actually for?
What do I actually believe?
What am I willing to say out loud that nobody else is saying?
What signal am I sending and is it the right one?
Those four questions rebuilt my entire business. They became the foundation for everything I teach now. And they've since rebuilt the businesses of thousands of women who came to me feeling exactly the way I felt at my lowest invisible, overlooked, and quietly furious that they were doing all the work and not getting the results.
What I built, and who I built it for.
Today, I run an 8-figure brand. I've been named a Top 10 Branding Coach by Yahoo Finance, featured in Hollywood Times and SUCCESS Magazine, and built a private community of over 20,000 women entrepreneurs who are done playing small.
But none of that is the headline. The headline is the women.
Women like Lori, who launched and made $18K her first time out of the gate. Women like Andrea, who went from charging $500 to $25K months. Women who walked in undercharging, overdelivering, and apologizing for taking up space and walked out with their pricing, their positioning, and their backbone fully intact.
Because here's what I know: most female entrepreneurs aren't undercharging because they don't know their value. They're undercharging because nobody around them is modeling what charging real money actually looks like.
Proximity changes everything. And that's what I built a room where women get close enough to the work, the numbers, and the mindset that makes premium possible.
What I actually stand for.
I'm going to be honest with you, because that's the only way I know how to do this:
I don't believe in cute. I don't believe in vibes-as-strategy. I don't believe in pretty mood boards masquerading as brand foundations. I don't believe in coaches who got their certification last Tuesday telling women to lower their prices and be patient.
I believe a brand is a position. A point of view. A signal. A reason someone hands you premium money without flinching.
I believe women are systematically taught to discount themselves, soften themselves, and shrink themselves — and that the cost of that is generational. I believe pricing is a nervous system issue before it's a marketing issue. And I believe the fastest way to fix it is to put yourself in rooms with women who already solved it.
I have an allergic reaction to authority. I always have. I think a healthy dose of "watch me" is one of the most powerful business strategies a woman can develop. And I think the world is overdue for more women who refuse to ask permission.
That's the work. That's my work. And it's why everything I build — every podcast, every program, every offer — points back to one thing: getting you paid like the expert you actually are.
The mess is part of the message.
I'll tell you something else, because the polished version of this story isn't the real one.
I've struggled with bipolar disorder. I've walked through trauma I never thought I'd come out the other side of. I have days where the show goes on and days where it doesn't, and I've stopped pretending otherwise because the pretending is what makes other women feel alone.
I share this not for sympathy. I share it because I've watched too many women hide their struggle and lose themselves trying to look "together" for the algorithm. That game is rigged. And I'm not playing it.
Mental health, the rebuild, the rock bottom moments — they didn't disqualify me from doing this work. They QUALIFIED me. Because every woman I coach has had her own version of the parking lot moment, the empty bank account, the breakdown nobody saw. And I'd rather be the woman in the room who tells the truth about it than the one who pretends she floated to the top.
Turn your mess into your message. I mean that. I lived it.
Why I'm still doing this.
People ask me sometimes why I haven't slowed down. Why I'm still showing up, still recording, still building, still teaching, still launching.
The honest answer? Because I remember.
I remember standing in that parking lot with no car and no $500. I remember the three years I didn't make a dollar after my first check. I remember pricing my first offer at a number so small it makes me wince to think about it now. I remember the agency that took my money and gave me a logo and a hashtag and a promise.
I remember all of it. And every time I get on a call with a woman who's standing where I used to stand, I get to be the proof that she doesn't have to lose what I lost to learn what I learned.
My vision now is bigger than me. I want to see women go from cubicles to thrones. I want to build a center one day for women coming out of domestic violence and addiction a place where they can rewrite their own story, the way I had to rewrite mine. That's the work I'm actually here to do.
So if you're here...
You're probably one of us. You're probably tired of the noise, tired of the cute, tired of being told to be patient with a business that needs strategy, not affirmations.
Good. You're in the right place.
Look around. Listen to the podcast. Read the emails. Get close to the work. And when you're ready to do the rebuild for real, the real one, the brand-not-costume one you'll know where to find me.
I'll be right here. Doing what I do best. 💋
You're probably one of us. You're probably tired of the noise, tired of the cute, tired of being told to be patient with a business that needs strategy, not affirmations.
Good. You're in the right place.
Look around. Listen to the podcast. Read the emails. Get close to the work. And when you're ready to do the rebuild for real, the real one, the brand-not-costume one you'll know where to find me.
I'll be right here. Doing what I do best. 💋
Love,
Marina
Founder of Moms and Heels®. Branding coach. Recovering people-pleaser. 👠💰💎
It Started With A Women In Pink Fluffy Heels
My mom went into labor wearing pink fluffy high heels.
That's not a metaphor. That's a fact. She was a single mother who refused to dim herself down for the world heels on, head up, doing what she had to do and that image has lived in me my whole life.
Long before I knew the word "brand," my mom taught me that how you show up IS the message. She didn't have money. She didn't have a master plan. But she had presence. And I was paying attention.
I've always been a brand builder. I just didn't have the word for it yet.
Back when I was younger, before I ever sold a thing online, I ran around the club scene with a group of girls. We called ourselves the Beastin' Betties.
It wasn't a business. It was a vibe. But here's the thing people KNEW when the Beastin' Betties were going to be at a club. They knew it would be a moment. They knew it would be fun. They knew it would be an experience worth showing up for.
We had a name. A reputation. A signal.
Looking back now, I realize I'd been building brands my entire life. I just didn't know that's what it was called. I always understood instinctively that people don't show up for stuff. They show up for an experience. They show up because of how it makes them feel. They show up for energy, for personality, for the room they want to be in.
That instinct never left me. Every business I've ever built has been an extension of that same understanding. 👠
Then my car got repossessed while I was at work.
Let me set the scene.
It's 2012. I walk out of work and my car is gone. Not stolen, repossessed. From the parking lot. In front of God and co-workers and everybody.
I was mortified.
I needed $500 to get it out of the impound and I didn't have it. I didn't have anyone to call. I didn't have a backup plan. I had the kind of rock-bottom moment that either breaks you or wakes you up.
It woke me up. That was the day I decided I would never be in a position where someone else's decision could humiliate me like that again. So I went looking for a way out. And that's how I found network marketing.
My first check was $628. Then I didn't make a dollar for three years.
Let me say that again, because the internet doesn't want you to hear it.
First check: $628. Felt like a miracle.
After that? Three years of crickets.
Three years of trying. Three years of working a system that worked for other people but wasn't working for me. And I had to sit with the question every entrepreneur eventually has to sit with: WHY?
Here's what I figured out. Network marketing wasn't broken. The advice wasn't wrong. I just didn't have what the people winning had:
A network.
That was the lesson that built my entire career: your net worth is your network. And if you don't have a network, you'd better learn how to build one fast or you're going to spin your wheels until you quit.
So I stopped waiting for people to come to me. I opened Facebook, looked at my 300 friends, and decided I was going to use social media to build relationships with strangers. Not pitch them. BUILD with them. 💅🏼
Within 90 days I was a 6-figure earner. Then I never looked back.
From 300 Facebook friends to consistent $10K months in 90 days. From a parking lot in 2012 to becoming a top-12 income earner in a family-owned company where I was the FIRST to build my business online the only person in that entire company being brand-forward on social media. I became the sought-after social media trainer for the whole team because nobody else was doing what I was doing.
From there I went on to become a top earner at Modere for SEVEN years and I had the foresight to leave right before the company shut down, because by then I knew how to read the signals.
Today, I'm the top earner with the top team in Frequense. I helped launch the company before there was even a back office. We had 30,000 people on product in 90 days. That's not luck. That's twelve years of mastering the actual skill underneath the industry.
The receipts:
• Over 100 million views across my social media platforms
• Over $100 million in network marketing sales
• Top income earner across multiple companies over a decade
• Moms and Heels® — the 8-figure branding company built on top of all of it
But here's what nobody tells you about success: the higher you climb, the more dangerous it gets to trust the wrong people with your brand. And that's exactly what happened next. 💸
I don't build sales. I build movements.
Here's the difference between me and most people in this space:
I'm not interested in transactions. I'm interested in MOMENTS, the kind people line up for, talk about, screenshot, share, and remember years later.
The Five Day Drop is one example. It's a 5-day lifestyle reset nutritional support, a meal plan, a daily guide and it pulled in over 200,000 participants in 6 months. That's not because the product is the world's best meal plan. It's because the product is a CONTAINER for a movement. A reason to gather. A reason to start. A reason to belong.
Moms and Heels® works the same way. It isn't a logo. It isn't a slogan. It's a room, a community where women feel seen, sharpened, and surrounded by other women playing at their level. That's what people are actually buying when they buy into anything I build. They're buying the room.
That's the muscle I've been training my whole life from the Beastin' Betties in the club to 30,000 people on product in 90 days. Same instinct. Bigger room. 💎
The rooms I've stood in.
Along the way, I've had the honor of speaking on and sharing stages with some of the most respected leaders, builders, and operators in network marketing, business, and personal development people whose work has shaped entire industries:
Eric Worre & Marina Worre. Grant Cardone. Patrick Bet-David. Natasha Graziano. Ray Higdon & Jessica Higdon. Sarah Robbins. Justin Prince. John Melton. Tanya Aliza. Bob Heilig. Stormy Wellington. Frazer Brookes. Kimberly Olson. Robert Dean. Barb Pitcock & Dave Pitcock.
I share that not as a list, but as context: the rooms I've been in shaped me. And I'm intentional now about the rooms I create for other women. Because proximity is everything. The room you're in is the ceiling you're going to hit or break.
Then came the $4 million lesson nobody warned me about.
I lost $4 million. Yes, you read that right. Four. Million. Dollars.
Not because I wasn't working hard. Not because I didn't have talent. Not because I wasn't smart enough or hungry enough or willing enough.
I lost it because I trusted the wrong people with my brand.
Branding agencies who delivered pretty Canva slides and called it strategy. Coaches who taught me to chase trends instead of build authority. Marketers who handed me logos and color palettes when what I needed was a real foundation. A real signal. A real reason people would trust me with their money.
I bought the costume. I didn't have a brand.
And that distinction cost me everything the money, the time, the version of my business I should've been building five years sooner.
The rebuild that changed everything.
After the loss, I had a choice. I could disappear, blame the industry, and tell myself a quiet story about how the game was rigged.
Or I could rebuild. Louder. Smarter. And on my own terms this time.
I chose rebuild. Obviously.
I went back to the drawing board and asked myself the questions nobody in the branding world had ever bothered to ask me:
Who am I actually for?
What do I actually believe?
What am I willing to say out loud that nobody else is saying?
What signal am I sending and is it the right one?
Those four questions rebuilt my entire business. They became the foundation for everything I teach now. And they've since rebuilt the businesses of thousands of women who came to me feeling exactly the way I felt at my lowest invisible, overlooked, and quietly furious that they were doing all the work and not getting the results.
What I built, and who I built it for.
Today, I run an 8-figure brand. I've been named a Top 10 Branding Coach by Yahoo Finance, featured in Hollywood Times and SUCCESS Magazine, and built a private community of over 20,000 women entrepreneurs who are done playing small.
But none of that is the headline. The headline is the women.
Women like Lori, who launched and made $18K her first time out of the gate. Women like Andrea, who went from charging $500 to $25K months. Women who walked in undercharging, overdelivering, and apologizing for taking up space and walked out with their pricing, their positioning, and their backbone fully intact.
Because here's what I know: most female entrepreneurs aren't undercharging because they don't know their value. They're undercharging because nobody around them is modeling what charging real money actually looks like.
Proximity changes everything. And that's what I built a room where women get close enough to the work, the numbers, and the mindset that makes premium possible.
What I actually stand for.
I'm going to be honest with you, because that's the only way I know how to do this:
I don't believe in cute. I don't believe in vibes-as-strategy. I don't believe in pretty mood boards masquerading as brand foundations. I don't believe in coaches who got their certification last Tuesday telling women to lower their prices and be patient.
I believe a brand is a position. A point of view. A signal. A reason someone hands you premium money without flinching.
I believe women are systematically taught to discount themselves, soften themselves, and shrink themselves — and that the cost of that is generational. I believe pricing is a nervous system issue before it's a marketing issue. And I believe the fastest way to fix it is to put yourself in rooms with women who already solved it.
I have an allergic reaction to authority. I always have. I think a healthy dose of "watch me" is one of the most powerful business strategies a woman can develop. And I think the world is overdue for more women who refuse to ask permission.
That's the work. That's my work. And it's why everything I build — every podcast, every program, every offer — points back to one thing: getting you paid like the expert you actually are.
The mess is part of the message.
I'll tell you something else, because the polished version of this story isn't the real one.
I've struggled with bipolar disorder. I've walked through trauma I never thought I'd come out the other side of. I have days where the show goes on and days where it doesn't, and I've stopped pretending otherwise because the pretending is what makes other women feel alone.
I share this not for sympathy. I share it because I've watched too many women hide their struggle and lose themselves trying to look "together" for the algorithm. That game is rigged. And I'm not playing it.
Mental health, the rebuild, the rock bottom moments — they didn't disqualify me from doing this work. They QUALIFIED me. Because every woman I coach has had her own version of the parking lot moment, the empty bank account, the breakdown nobody saw. And I'd rather be the woman in the room who tells the truth about it than the one who pretends she floated to the top.
Turn your mess into your message. I mean that. I lived it.
Why I'm still doing this.
People ask me sometimes why I haven't slowed down. Why I'm still showing up, still recording, still building, still teaching, still launching.
The honest answer? Because I remember.
I remember standing in that parking lot with no car and no $500. I remember the three years I didn't make a dollar after my first check. I remember pricing my first offer at a number so small it makes me wince to think about it now. I remember the agency that took my money and gave me a logo and a hashtag and a promise.
I remember all of it. And every time I get on a call with a woman who's standing where I used to stand, I get to be the proof that she doesn't have to lose what I lost to learn what I learned.
My vision now is bigger than me. I want to see women go from cubicles to thrones. I want to build a center one day for women coming out of domestic violence and addiction a place where they can rewrite their own story, the way I had to rewrite mine. That's the work I'm actually here to do.
So if you're here...
You're probably one of us. You're probably tired of the noise, tired of the cute, tired of being told to be patient with a business that needs strategy, not affirmations.
Good. You're in the right place.
Look around. Listen to the podcast. Read the emails. Get close to the work. And when you're ready to do the rebuild for real, the real one, the brand-not-costume one you'll know where to find me.
I'll be right here. Doing what I do best. 💋
Love,
Marina
Founder of Moms and Heels®. Branding coach. Recovering people-pleaser. 👠💰💎